Those who create content for public consumption are the most vulnerable and the most courageous. To stand in the limelight and be willing to take the brickbats with the bouquets from not just those who know you but random strangers as well ... requires a special armour. To be feted and ridiculed, often by the…Read more Judgement Day
Content
The World of Entertainment post Covid-19
Pre-Covid it was an industry transitioning into the digital space in India, experimenting with content, spending outrageous sums of money, hiring the most expensive movie faces and movie crews. Web series were being commissioned indiscriminately and monetisation was still WIP. This led to crazy, untutored, unthinking, masturbatory onslaught of 'edgy' and 'wildly creative' content which…Read more The World of Entertainment post Covid-19
Counter intuitive
A content brief will ask you to be daring, think out of the box, venture bravely into the fields of your imagination ... and yet, who is to decide if a piece of content will hit bulls eye? Time and again there have been instances of sleeper hits where films and shows have surprised the…Read more Counter intuitive
Editorial in the time of a pandemic
Don't sit back. Don't kowtow. No one seeks a legacy of shame. This is a time when heroes are needed. To be a person of influence in this hour is to be blessed with a cape. Use it. Make a difference.
Is there a recipe for successful shows?
Why is it that some shows become a rage and others simply sink into the abyss of nothingness?
Content Matters 