To outsource work requires people management skills, a keen sense of creative judgement, the ability to be transparent and fair, to take a hard stand when necessary and never lose sight of the ultimate and larger goal.
The Dreaded Word – Feedback
The creator gets into the throes of giving birth but at every stage of the creation there is 'feedback' to contend with. When a creator sits with the attitude of being at the 'receiving end of wisdom' or 'gyaan' there is an immediate resistance to any input or idea placed before them. This is where the tension begins and where it can be somewhat circumnavigated.
2022 – Transitioning into a New World
While it feels like some things will never change, one look at the world around us and we see everything else is in a state of churn, mutating as fast as the virus and transporting us to a completely new world with a different set of rules and game play.
How to build your content for impact
Imagine a time when a film or a piece of content becomes a tool used in educational curriculums, policy changes, governmental reforms and collective change. When art transcends and triggers lasting change. Isn't that the kind of content that is the most meaningful of all?
OTT guidelines in India – Apples or Oranges?
Art is by its very nature meant to build bridges and conversations. Restricting or killing content that does not fit into a safe box is a sure shot way of restricting our world view and preventing us from understanding and accepting diversity of thought, culture and character.
Content Matters 