The ultimate goal for advertisers and ad agencies is to find the right consumer for their brands.
The Creator Economy
It is a matter of time before all those who create any form of art will realise the importance of retaining copyright and control.
The Dreaded Word – Part 2
To outsource work requires people management skills, a keen sense of creative judgement, the ability to be transparent and fair, to take a hard stand when necessary and never lose sight of the ultimate and larger goal.
The Dreaded Word – Feedback
The creator gets into the throes of giving birth but at every stage of the creation there is 'feedback' to contend with. When a creator sits with the attitude of being at the 'receiving end of wisdom' or 'gyaan' there is an immediate resistance to any input or idea placed before them. This is where the tension begins and where it can be somewhat circumnavigated.
2022 – Transitioning into a New World
While it feels like some things will never change, one look at the world around us and we see everything else is in a state of churn, mutating as fast as the virus and transporting us to a completely new world with a different set of rules and game play.
Content Matters 