The World of Entertainment post Covid-19

Pre-Covid it was an industry transitioning into the digital space in India, experimenting with content, spending outrageous sums of money, hiring the most expensive movie faces and movie crews. Web series were being commissioned indiscriminately and monetisation was still WIP. This led to crazy, untutored, unthinking, masturbatory onslaught of 'edgy' and 'wildly creative' content which…Read more The World of Entertainment post Covid-19

Big Ticket Non-Fiction – Survival of the Fittest?

The early 2000s saw the launch and entry of the big ticket, international super formats into India starting with Who wants to be a millionaire (kaun banega crorepati) followed by music, dance, variety entertainment, adventure and cookery formats. India had never seen entertainment so scaled up, larger than life and dialed up with massive doses…Read more Big Ticket Non-Fiction – Survival of the Fittest?