What if this role were loosely described as : Patron of Art, Creative Maestro, Innovation Facilitator, Orchestrator of Creative Incubators.
Pre-Covid it was an industry transitioning into the digital space in India, experimenting with content, spending outrageous sums of money, hiring the most expensive movie faces and movie crews. Web series were being commissioned indiscriminately and monetisation was still WIP. This led to crazy, untutored, unthinking, masturbatory onslaught of 'edgy' and 'wildly creative' content which…Read more The World of Entertainment post Covid-19
A content brief will ask you to be daring, think out of the box, venture bravely into the fields of your imagination ... and yet, who is to decide if a piece of content will hit bulls eye? Time and again there have been instances of sleeper hits where films and shows have surprised the…Read more Counter intuitive
Don't sit back. Don't kowtow. No one seeks a legacy of shame. This is a time when heroes are needed. To be a person of influence in this hour is to be blessed with a cape. Use it. Make a difference.
Why is it that some shows become a rage and others simply sink into the abyss of nothingness?
It is definitely not about crushing someone's spirit. It is not about taking someone's sense of self worth away from them. It is not about triggering self doubt. If you are powerful, you are likely steering a ship full of responsibility. These people may get off at the next port or may choose to go…Read more What is power to leaders?
TV people are stupid? They are limited? They are stuck in a time warp?
I scrolled through twitter with growing concern. I was dismayed to find that journalists and celebrities, some of who I considered 'sensible' and 'grounded', were leading the cheerleaders in armchair patriotism. How simple it is to sit with a phone in hand and send out some 'words'. How easy it is to forget that you're…Read more New Age journalism
'Television is not going anywhere!' 'OTT is here to stay. It will destroy television!' 'Theatres will no longer exist!' 'Why bother making movies for the big screen ...'. On and on it goes. As a viewer, when I watch a show, movie, event, clip, music video, recipe ... I don't care where I see it…Read more When the viewer speaks, do you listen?
The early 2000s saw the launch and entry of the big ticket, international super formats into India starting with Who wants to be a millionaire (kaun banega crorepati) followed by music, dance, variety entertainment, adventure and cookery formats. India had never seen entertainment so scaled up, larger than life and dialed up with massive doses…Read more Big Ticket Non-Fiction – Survival of the Fittest?