While it feels like some things will never change, one look at the world around us and we see everything else is in a state of churn, mutating as fast as the virus and transporting us to a completely new world with a different set of rules and game play.
Content
OTT guidelines in India – Apples or Oranges?
Art is by its very nature meant to build bridges and conversations. Restricting or killing content that does not fit into a safe box is a sure shot way of restricting our world view and preventing us from understanding and accepting diversity of thought, culture and character.
Judgement Day
Those who create content for public consumption are the most vulnerable and the most courageous. To stand in the limelight and be willing to take the brickbats with the bouquets from not just those who know you but random strangers as well ... requires a special armour. To be feted and ridiculed, often by the…Read more Judgement Day
When the viewer speaks, do you listen?
'Television is not going anywhere!' 'OTT is here to stay. It will destroy television!' 'Theatres will no longer exist!' 'Why bother making movies for the big screen ...'. On and on it goes. As a viewer, when I watch a show, movie, event, clip, music video, recipe ... I don't care where I see it…Read more When the viewer speaks, do you listen?
Big Ticket Non-Fiction – Survival of the Fittest?
The early 2000s saw the launch and entry of the big ticket, international super formats into India starting with Who wants to be a millionaire (kaun banega crorepati) followed by music, dance, variety entertainment, adventure and cookery formats. India had never seen entertainment so scaled up, larger than life and dialed up with massive doses…Read more Big Ticket Non-Fiction – Survival of the Fittest?
Content Matters 