While it feels like some things will never change, one look at the world around us and we see everything else is in a state of churn, mutating as fast as the virus and transporting us to a completely new world with a different set of rules and game play.
Those who create content for public consumption are the most vulnerable and the most courageous. To stand in the limelight and be willing to take the brickbats with the bouquets from not just those who know you but random strangers as well ... requires a special armour. To be feted and ridiculed, often by the…Read more Judgement Day
'Television is not going anywhere!' 'OTT is here to stay. It will destroy television!' 'Theatres will no longer exist!' 'Why bother making movies for the big screen ...'. On and on it goes. As a viewer, when I watch a show, movie, event, clip, music video, recipe ... I don't care where I see it…Read more When the viewer speaks, do you listen?
The early 2000s saw the launch and entry of the big ticket, international super formats into India starting with Who wants to be a millionaire (kaun banega crorepati) followed by music, dance, variety entertainment, adventure and cookery formats. India had never seen entertainment so scaled up, larger than life and dialed up with massive doses…Read more Big Ticket Non-Fiction – Survival of the Fittest?