'Television is not going anywhere!' 'OTT is here to stay. It will destroy television!' 'Theatres will no longer exist!' 'Why bother making movies for the big screen ...'. On and on it goes. As a viewer, when I watch a show, movie, event, clip, music video, recipe ... I don't care where I see it…Read more When the viewer speaks, do you listen?
The early 2000s saw the launch and entry of the big ticket, international super formats into India starting with Who wants to be a millionaire (kaun banega crorepati) followed by music, dance, variety entertainment, adventure and cookery formats. India had never seen entertainment so scaled up, larger than life and dialed up with massive doses…Read more Big Ticket Non-Fiction – Survival of the Fittest?