Judgement Day

Those who create content for public consumption are the most vulnerable and the most courageous. To stand in the limelight and be willing to take the brickbats with the bouquets from not just those who know you but random strangers as well ... requires a special armour. To be feted and ridiculed, often by the…Read more Judgement Day

Stickiness

Sticky content is often used in the television circles to connote a show that attracts and retains a large number of loyal viewers and builds new audiences for the broadcaster. In reality, stickiness has become so unsticky that its worth questioning if we need a fresh approach to clocking loyal viewers. The top parameters for…Read more Stickiness