OTT guidelines in India – Apples or Oranges?

Art is by its very nature meant to build bridges and conversations. Restricting or killing content that does not fit into a safe box is a sure shot way of restricting our world view and preventing us from understanding and accepting diversity of thought, culture and character.

Big Ticket Non-Fiction – Survival of the Fittest?

The early 2000s saw the launch and entry of the big ticket, international super formats into India starting with Who wants to be a millionaire (kaun banega crorepati) followed by music, dance, variety entertainment, adventure and cookery formats. India had never seen entertainment so scaled up, larger than life and dialed up with massive doses…Read more Big Ticket Non-Fiction – Survival of the Fittest?


Sticky content is often used in the television circles to connote a show that attracts and retains a large number of loyal viewers and builds new audiences for the broadcaster. In reality, stickiness has become so unsticky that its worth questioning if we need a fresh approach to clocking loyal viewers. The top parameters for…Read more Stickiness