Consume. Consume. Consume. Consuming content is a way of life today. We are addicted to our personally curated go-to sites/accounts for information, a dose of humour, some music, a news update or a deep dive into a current event as it unfolds, an escape into a fictional world, professional calls, emails, sports events … the list is endless.

Each day as I browse through social media, news aggregators, podcasts, blogs, newsletters or settle down to watch a web series, film or documentary, it is invariably based on a recommendation or a gem that I’ve stumbled upon while making my way through some tedious, uninspiring fare. The rate of rejection and the speed of rejection of content that misses its mark is incredibly high because of unlimited choice. Time is limited, options are innumerable, voices are a cacophony and everyone is shouting at a fever pitch to sell their wares. In this madness, some people search for ways of being at peace! The world has become a market place and we are all desperately trying to sell our opinions. We are also buyers and everyone wants our attention! What a conundrum and what a strain on our time and sense of self-worth. Is it surprising to see what messed up minds we have as the cacophony threatens to overwhelm us?

It is so easy to get derailed here. The mindless scrolling through reels of people dancing, dogs performing wondrous tricks, food being prepped, candid jokes, political memes, movie trailers, music videos, travel posts … sorry, where was I?

And yet, there is some beauty in this marketplace. It is, paradoxically, the diversity of opinions and subject matter that draws us in. Every subject has multiple streams where precision, detail, focus, learning, and expertise are abundant. It is mind-boggling and frankly intimidating to see articulate and vocal experts speak with enviable confidence and authority. Their depth of knowledge, their perspective, and their ability to provide unique insights are astonishing. Often, I wish some of this talent on display would rub off on me. For instance, in the past, when I used to frequent Facebook, Laila Tyabji’s weekly updates were perceptive, insightful and humorous. I’d make it a point to read her posts even though I didn’t know her. That is another one of social media’s benefits. It provides a freeway to people you may otherwise never encounter. Another one of my personal preferences was Maria Goretti. She would showcase her recipes from scratch and I’d watch the onions sizzle in the pan, the effortless rolling of the dough for a pie, and the array of spices lined up for their turn in the frying pan, and feel satiated. With a content smile on her face, she folded her family members and house help with warmth and love into her show, making her posts special. Then there was Vikram Bhatt who had a lot of us enthralled with his short stories on Facebook. Each day he’d release a fresh story or a continuation of the previous day’s story and we were never disappointed. All of this was a while ago. Since then I deleted the FB app from my phone and with one fell swoop effectively curtailed my time on that platform. There is only that much time I can spend on social media. Now, Instagram and Twitter vie for my attention.

Inspired by the many good things I see while on my digital journey, I feel like sharing some of the most striking editorials, uproariously funny reels or simply delicious content that I encounter. Some of you may like the stuff, some of you may choose to move on because, well, how much CAN you consume and others will probably just dismiss it. For myself though, it will be a record of sorts, of all the simple joys and learnings I gathered during my digital treasure hunts.

Before I go back to real life here is an article I came across today.

I read an unsettling piece today in the NY Times about Weinstein and the #MeToo movement. In it, ā€œIā€™m totally confused, and I think men are confused about all of these issues,ā€ Weinstein said. This confusion reeks of pretend innocence. The women who chose this rough and rocky road of confrontation and justice may never enjoy redemption in their lifetime but they have created a pathway of awareness for future generations of women.

More later.

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