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October 2, 2022December 8, 2022 Content, Film Marketing, films Leave a comment 88th Academy AwardsAndy WeirExperiential MarketingFilmFox StudiosJessica ChastainMark WatneyMatt DamonNASARidley ScottThe Martian

Marketing ‘The Martian’ – An Authentic Victory

It was clearly the strategic partnerships and authentic world building that took the film to its zenith and lent an aura of integrity to it.

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September 11, 2022September 12, 2022 Content Leave a comment collaborationContentcontent consultantcreatorsOTT

Writers’ Rooms

These rooms are crucial to building a solid foundation for the show and it is every platform's and producer's desire to set up a room that can be an ideal template for a dynamic, committed and creative collaboration.

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May 21, 2022June 10, 2022 Content Leave a comment

Programmatic Advertising – An Ethical Vision

The ultimate goal for advertisers and ad agencies is to find the right consumer for their brands.

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January 22, 2022March 14, 2022 Content, creator economy, film music, films Leave a comment collaborationcreator economycreatorsIPRSjaved akhtarmarketplacetechnology

The Creator Economy

It is a matter of time before all those who create any form of art will realise the importance of retaining copyright and control.

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January 13, 2022March 31, 2022 collaboration, Content Leave a comment ClientcollaborationcreativityCreatormanagementoutsourcingprojectrespectteams

The Dreaded Word – Part 2

To outsource work requires people management skills, a keen sense of creative judgement, the ability to be transparent and fair, to take a hard stand when necessary and never lose sight of the ultimate and larger goal.

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